One of the great business challenges is always to adapt to the demands of the market, trying to anticipate their needs or, at least, not be left behind. This adaptation involves large investments in research and development and also means having enough waist to change models when they are sold out. In our firm specialized in the manufacture of laces, we are very aware that our clients point the way and that our task is to adapt to their needs.

Investment, research and development. These are three concepts that define this process of permanent adaptation, because a company that wants to continue leading a sector must be dynamic. That is why we have been working on new materials and products to keep moving forward. As a manufacturer of spiral cords – LIAFLEX, we have achieved one of our objectives: to put on the market a cord that does not need to be tied, ideal for footwear, bracelets, but also health masks, especially suitable for children and adolescents.

But putting a new product like this on the market is not easy. First of all, you have to detect an opportunity within the market and get to work on that product that manages to take advantage of that opportunity. The decisive phase comes with the design of said product and with the choice of material. As a manufacturer of spiral cords LIAFLEX, the choice of the type of material is always a challenge for us since we have worked with various types throughout all these years, from natural materials such as cotton or linen to polypropylene or innovative materials like latex.

Once the foundations of the cord design are in place and the material has been chosen, tests are carried out with some prototypes to evaluate the initial quality of the product. If these tests are positive, we begin mass production of the product. Finally, it is time to show the market the possibilities of this new product. Working in this way, always looking to the future and attentive to the needs of the market, a company like ours has managed to position itself as one of the references in this sector.